“How do we achieve success in the workplace?” That question brought a crowd of manager
hopefuls to a class I offered, “Building a Successful Personal Brand.”
Our personal brand is our reputation, or how we rest in the hearts and minds of anyone
who comes in contact with us — bosses, peers, friends, casual acquaintances or the sales lady at the clothing store we frequent. Personal brand is those adjectives that jump to mind when someone sees us. Or how others talk about us when we’re not in the room.
Based on work by Sue Hodgkinson’s The Leader’s Edge, success in work or life comes from one’s personal brand. And personal brand comes from more than just what we know or achieved in the past. Whether or not others want to work with us, follow us or choose us also depends on the perception we’ve left through our ABC’s: attitudes, behaviors and communication style.
Christ had a personal brand. Like all of us, attributes came to mind when others saw him or heard his name. Some positive; some negative. Pharisees and Sadducees called him rabble-rouser and blasphemer. Others called him Messiah, Teacher, Savior, Healer, Good Shepherd, Bread of Life and Son of God. Despite naysayers, his personal brand drew followers, who sought after him for answers and hope. Why?
Author and philosopher Seth Godin posted the following blog (June 20) that I think
helps answer that question:
“A path on the way to building a reputation: *When someone asks you a question, they get an answer bigger than they expected. *When someone gives you a project, they get a plan scarier than they hoped for. *When you take on a project, you finish it. If this is your reputation, what sort of projects and gigs will you find yourself getting? Not a good way to fit in, but an excellent way to be the one people seek out.”
Crowds sought Christ because he gave answers bigger than expected, called people to life
plans more outrageous than hoped for, and he finished what he started. So, I pause to reflect, “What’s my personal brand? Do I step out with boldness for His kingdom here on earth or shrink from challenges when the going gets rough? Do I drift with the masses or dare to follow a God-given dream? Do I quit too soon or press on to the finish?” What sort of “gigs” does God give me?
Choose a good reputation over great riches; being held in high esteem is better than silver or gold. (Proverbs 22:1, NLT)
©2011 Gloria Ashby. Feel free to forward this devotion in its entirety, including this copyright line. Leave comments, ask questions, read past devotions, or subscribe to receive these devotions daily in your e-mail.